TravelPulse Canada welcomes pitches from experienced freelance writers who can deliver original, insightful travel content for a Canadian travel trade audience. We publish timely travel news, destination features, trend analysis, and journalism relevant to travel professionals.
Before pitching, please review the guidelines below. Following them will significantly improve your chances of assignment.
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What We Publish
We are interested in well-reported, editorially driven stories, including:
- Destination features with fresh angles and clear relevance to Canadian travel advisors
- Travel industry trends affecting travel advisors, suppliers, and consumers
- Interviews and profiles of industry leaders, tourism officials, and changemakers
- Event and festival coverage tied to travel demand or industry significance
- All submissions must be written for an editorial audience.
Who Is TravelPulse Canada’s Audience?
Our audience is travel advisors (formerly called travel agents). TPC is a trade magazine, not a consumer magazine; therefore, our stories must both entertain our advisor readers and provide them with practical business information. Our readers are interested in facts and details that they can put to immediate use, such as new tools, business strategies, interviews with experts and new travel products.
Our readers make a living selling travel. They are already savvy regarding most destinations and travel experiences. They are looking to us for an edge — trustworthy reviews on new/updated products, insight into emerging trends and business topics, and information they can’t get from promotional materials.
They want help guiding their clients’ vacation experience, not their own. (Take out the word “you” throughout a story and replace it with “the client” to get an idea of the difference.)
Pitching Guidelines
Where to send your pitch
mail@travelpulse.ca
What to include in your pitch
Please send a concise email that includes:
- A proposed headline
- A brief summary of the story (1–2 short paragraphs)
- Who you will interview or quote to add colour and authority
- Why the story matters now (timeliness, trend, or news hook)
- Why you’re the right writer for the assignment
- Estimated word count
- Any visual assets you can provide (photos, access, sources)
- Links to relevant writing samples
Please pitch ideas first. Do not submit completed articles unless requested by an editor.
Editorial Style & Standards
Voice & Tone
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- Clear, professional, and reader-focused
- Informative, not promotional
- Confident and authoritative without marketing language
- CP style. Canadian spelling and usage
Structure
- Strong, engaging lede
- Logical flow with subheads
- Short paragraphs (2–4 sentences)
- Accurate facts, names, dates, and quotes
- Links to reputable sources where appropriate
Point of View
- Third-person for most features and new
- First-person may be appropriate for reported experiences, when approved
Word Count Guideline
Features & destination stories: 800-1000 words
Final word counts are confirmed at the assignment.
Photos & Visuals
Strong visuals are encouraged and often required.)
If available, please provide:
- Three to five high-resolution, horizontal images (minimum 300 dpi)
- Photographer credit and usage rights
- Captions and location details
Please label your photos for editors. TravelPulse Canada reserves the right to source or edit visuals as needed.
Timeliness
Pitches should be:
- Seasonal, timely, or trend-driven
- Relevant to Canadian travel advisors
- Offering a new angle, not duplicating widely covered stories
Rights & Payment
- All submissions must be original and unpublished
- We pay $250 CDN
What We Don’t Accept
- Press releases or PR-driven content
- Advertorials or brand-led storytelling
- Generic listicles without reporting or insight
- Previously published work
- Topics you are covering for a competitor
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Editor Tips
- Read recent TravelPulse Canada articles before pitching
- Tailor your pitch to our audience and tone
- Clearly explain the why now
- Show expertise, access, or a unique perspective
Ready to Pitch?
Send your ideas to mail@travelpulse.com
Writers should submit their own invoice upon completion of the work. The Northstar Accounts Payable Department estimates six weeks of processing for a first cheque. Writers are asked to wait at least 4 weeks before asking editors about payment.
Thank you! We look forward to working with you.
