🟢 On-Site + Field Role • Nairobi HQ
Avenews Is Hiring a Field Activation Officer — Could This Be Your Next Career Move?
If you love being out in the field, speaking to people, and making things happen on the ground, this role at an agri-fintech startup could be exactly what you've been waiting for.
📍 Nairobi, Kenya
🌾 Agri-Fintech
🤝 Marketing / Field
🗂️ 2–4 Yrs Experience
Let's be honest — most marketing jobs trap you behind a desk, staring at dashboards and scheduling social media posts. This isn't that.
Avenews is looking for a Field Activation Officer who lives for the action: running training sessions, pitching products face-to-face, setting up booths at expos, and actually moving through communities to build real awareness for solutions that matter to farmers and agri-businesses.
If that sounds like the kind of work that energises you — read on. This is a well-rounded, high-visibility role inside a growing company, and the right person will have serious room to grow.
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Who is Avenews?
Avenews is an agri-fintech company building digital financial solutions for agricultural supply chains across Africa. They work with agri-SMEs, farmer groups, cooperatives, and value chain partners — helping them access finance, markets, and tools to grow. This role sits at the intersection of field outreach, training, and brand building for a company doing meaningful work in food and agriculture.
Career Opportunity
High Visibility. Real Impact. Room to Grow.
Salary details confirmed during the interview process — competitive within agri-fintech sector
What You'll Actually Be Doing Day to Day
This is a multi-faceted role — no two weeks will look the same. Here's a breakdown of the five main areas you'll be responsible for:
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Planning & Coordination
Schedule trainings and activations across regions. Manage logistics — venues, materials, equipment — and keep an activity calendar running smoothly across all field engagements.
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Training & Pitching
Deliver engaging sessions to agri-SMEs and community groups. Pitch Avenews solutions in the field, tailoring your message to each audience's level and context.
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Marketing Activations
Run localised brand activations, expos, roadshows, and community events. Coordinate booth setup, demonstrations, and customer interactions on the ground.
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Team Collaboration
Work closely with Field Officers to spot high-potential areas, support Sales and BizDev with materials and mobilisation, and feed back what you're seeing in the field.
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Reporting & Tracking
Log attendance and outcomes per session. Submit weekly reports on activities, challenges, and learnings. Look for smarter, more cost-effective ways to operate.
How This Role Powers Two Key Teams
What makes this position interesting is that you're not just doing field work for its own sake — you're directly feeding the engine of growth for both the Sales team and the Business Development team. Here's how:
💼 Supporting Sales
- Generate warm leads through activations and training sessions
- Educate potential customers before Sales teams arrive — so conversions happen faster
- Feed targeting and conversion insights back to the Sales pipeline
🚀 Supporting BizDev
- Train partner employees, customers, and networks on Avenews products
- Represent Avenews at expos, conferences, and partner events
- Share post-training insights on partner interest, readiness, and gaps
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Think of it this way: you're the person who warms the ground before the seeds are planted. By the time Sales arrives, the community already knows Avenews — and that's because of you. It's a role with real strategic weight, not just logistics.
Do You Meet the Requirements?
Here's what Avenews is looking for in their ideal candidate:
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2–4 years of relevant experience in field activations, training, community engagement, product demos, or sales support — ideally in agriculture, fintech, or FMCG.
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Strong public speaking skills. You're comfortable facilitating sessions in front of groups — big or small — and can hold a room's attention.
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✓
Proven event or outreach experience. You've managed ground-level activations before and know how to coordinate people, materials, and timing simultaneously.
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Comfortable with extensive travel. Field visits, travel between regions, and time outside the office are a regular part of the job — not the exception.
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Fluent in English and Swahili. You communicate clearly with both professional partners and community groups. Additional local languages are a strong advantage.
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Organised, reliable, and energetic. You can juggle multiple activities without dropping the ball, and you bring genuine enthusiasm to the communities you work with.
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Honest heads-up: this is a demanding role. If you prefer a structured desk job with predictable hours, this probably isn't your fit. But if you thrive in dynamic environments, love interacting with people, and want a role where your effort is directly visible — this could be a perfect match.
How to Apply — and Stand Out
A role like this will attract a lot of applicants. Here's how to make sure yours actually gets noticed:
1
Tailor Your CV to Field Work
Don't send a generic CV. Highlight specific activations, training sessions, events, or outreach programs you've run. Mention the communities you've engaged, the scale of your work, and any measurable outcomes — number of people trained, events managed, regions covered.
2
Show You Know the Space
Avenews works in agriculture and fintech. If you have experience in either area, make it prominent. If not, briefly mention your ability to learn industry-specific content quickly — and back it up with examples from other technical or community-facing roles.
3
Make Your Communication Skills Obvious
This is a public-facing, speaking-heavy role. Your CV and cover letter should be well-written, clear, and confident. If yours isn't in great shape, get it reviewed before you apply — first impressions count double here.
4
Apply Through the Official Channel
Use the Apply button at the bottom of this post to go directly to the Avenews listing. Don't apply through unofficial job boards or middlemen — always go to the source.
Common Questions About This Role
Is this a full-time permanent position?
Based on the listing, this appears to be a full-time role based at Avenews HQ in Nairobi with regular field travel. It is not listed as contract or temporary. Confirm specifics during the interview process.
How much travel is involved?
The listing explicitly states this role requires "frequent field travel" — so expect to be out of the office regularly, potentially travelling across different regions within Kenya. It's built into the core of the job.
Do I need a background in agriculture specifically?
Agriculture is listed as preferred, not required. Fintech and FMCG experience also qualify. If you have strong field activation skills and are willing to learn the agri-context, you're still a strong candidate.
Is this suitable for fresh graduates?
The role requires 2–4 years of relevant experience, so recent graduates without field work history may struggle to qualify. However, if you've done significant internship work in activations or community outreach, it's worth applying and being transparent about your background.
What does career growth look like from this position?
Field Activation Officers who perform well at growing startups like Avenews often move into Field Manager, Regional Coordinator, or Marketing Manager roles as the company scales. Your visibility in this position — working across Sales, BizDev, and field teams — puts you in a strong spot for internal promotions.
Why This Type of Role Is Worth Taking Seriously
Field marketing roles at tech startups — especially in agri-fintech — tend to be underestimated. People assume the "real" careers are in software or finance. But here's the reality: the companies building products for African farmers live or die based on what happens on the ground.
The person in a role like this is the face of the brand in communities where it counts most. You're translating technology into trust — and that skill, done well, is genuinely rare and genuinely valuable.
Good field activators don't stay junior for long. They get promoted, they get hired by bigger companies, and they build networks that open doors for years. If you're someone who's been told your people skills don't count as a "professional" asset — this role will prove that very wrong.
🎯 Ready to Apply? Start With a CV That Opens Doors
For a role this competitive, a generic CV won't cut it. Our professional CV writing service crafts field-focused, results-driven CVs that highlight the experience hiring managers actually look for — in language that gets you shortlisted. Let's get you ready to apply with confidence.
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No deadline listed — but competitive roles at active startups often fill quickly once the right candidates apply. Don't sit on this. Put your best foot forward and get your application in today.
